The Rise of Vertical Entertainment: Exploring the Advantages of this Unique Viewing Experience
The entertainment industry is always evolving, with new technologies and trends constantly emerging. One such trend that has been gaining popularity in recent years is vertical entertainment. This unique viewing experience involves filming content vertically, specifically for mobile devices. In this article, we will explore the advantages of this new form of entertainment.
What is Vertical Entertainment?
Vertical entertainment is content that is specifically created to be viewed on a mobile device, in a vertical, or portrait, orientation. Traditional TV shows and movies are filmed in a landscape orientation, which is the standard format for television and cinema screens. However, with more people watching content on their mobile devices, vertical entertainment has become a popular trend. Examples of vertical entertainment include Snapchat’s original shows, Instagram’s IGTV, and TikTok videos.
Advantages of Vertical Entertainment
There are several advantages to producing vertical entertainment. One of the main benefits is that it more closely aligns with how people consume content on their mobile devices. Rather than having to turn their device sideways to watch content, viewers can watch a vertical video without any extra effort. This makes it a more convenient and user-friendly experience.
Another advantage of vertical entertainment is that it offers a unique viewing perspective. When filmed vertically, the camera can be positioned closer to the subject, resulting in a more intimate and immersive experience. This can be particularly effective for certain types of content, such as vlogs and interviews.
Vertical entertainment can also be more cost-effective to produce. Unlike traditional TV shows or movies, which require expensive cameras and extensive post-production editing, vertical videos can be shot with a simple smartphone and edited on inexpensive software. This allows for more independent creators to enter the market and produce high-quality content at a lower cost.
Finally, vertical entertainment has the potential to reach a wider audience. With more people consuming content on their mobile devices, vertical entertainment offers a unique way to stand out from the competition. It can also be shared easily on social media platforms, allowing for greater exposure and potential for virality.
Examples of Successful Vertical Entertainment
Numerous content creators and brands have experimented with vertical entertainment, with varying degrees of success. One example of a successful vertical entertainment series is “PhoneSwap,” a Snapchat original series that features two people swapping phones and sharing their experiences. The show has been praised for its creative use of vertical filming and has garnered millions of views.
Another example is “World Record Egg,” a viral marketing campaign launched by an unknown user on Instagram. The campaign involved a simple image of an egg, which quickly gained millions of likes and became a cultural phenomenon. The campaign’s success was largely due to its unique use of vertical video, which made the image stand out on Instagram feeds.
Conclusion
Vertical entertainment is a unique and emerging trend in the entertainment industry. It offers several advantages over traditional landscape-oriented content, including convenience, cost-effectiveness, and a unique viewing perspective. As more people consume content on their mobile devices, we can expect to see more vertical entertainment emerging in the market. By taking advantage of this trend, content creators and brands can reach more audiences and stand out in a crowded market.
