Introduction
The beauty industry has come a long way in the last few decades. From the makeup and skincare products that were available only in select stores, today, it has become a multi-billion-dollar industry. The rise of social media has further accelerated the growth of the beauty industry, with influencers endorsing products and trends that soon become viral. In this article, we will be taking a closer look at the top 10 brands that revolutionized the beauty industry.
1. MAC
MAC, also known as Make-up Art Cosmetics, was founded in Toronto, Canada, in 1984. MAC was a game-changer in the beauty industry, and one of the first brands to cater to women of all skin shades. Initially, makeup brands only produced light shades of foundation and other products, leaving women with darker skin tones with limited choices. MAC’s range of foundations, concealers, and other products, in an array of shades, welcomed an entirely new market to the world of makeup.
2. Maybelline
One of the most well-known drugstore brands, Maybelline, revolutionized the beauty industry in the early 20th century with its affordable, high-quality products. Maybelline was founded in 1915 by a 19-year-old entrepreneur named Thomas Lyle Williams. The brand’s success can be attributed to its ability to provide high-quality makeup products that are affordable and easily accessible.
3. L’Oreal Paris
L’Oreal Paris is one of the largest beauty companies in the world, with a wide range of products that cater to different beauty needs. The brand was founded in Paris, France, in 1909, by chemist Eugène Schueller. L’Oreal was one of the first brands to introduce hair coloring products, and also created the first sunscreen in 1936. Today, L’Oreal Paris is known for its innovative products and collaborations with celebrities and influencers.
4. Clinique
Clinique is a skincare brand that was founded in 1968. The brand was the brainchild of Estée Lauder and Dr. Norman Orentreich, who wanted to create a line of skincare products that were free from allergens, fragrance, and other harsh chemicals. Clinique’s 3-step skincare routine – cleanse, exfoliate, moisturize – is a staple in many women’s skincare routines.
5. Dior
Dior is a luxury beauty brand that was founded in 1946 by Christian Dior. With its iconic fragrances, makeup products, and skincare lines, Dior has become a mainstay in the beauty industry. Dior’s products are known for their premium quality and sleek packaging, which have become synonymous with luxury and elegance.
6. Estée Lauder
Estée Lauder is a beauty and skincare brand, founded in 1946 by Estée Lauder herself. The brand is known for its high-quality skincare products, and is often credited with inventing the concept of the gift with purchase. Today, Estée Lauder is one of the most recognizable beauty brands in the world, with a range of products that cater to all skin types.
7. NARS
NARS is a makeup brand that was founded in 1994 by makeup artist François Nars. The brand is known for its bold and vibrant makeup products, and its collaborations with celebrities and fashion designers. NARS’ iconic product, the Orgasm blush, has sold millions of units worldwide and has become a cult favorite among makeup enthusiasts.
8. Kiehl’s
Kiehl’s is a skincare brand that was founded in 1851, making it one of the oldest beauty companies in the world. Kiehl’s products are known for their natural ingredients, and the brand is often praised for its commitment to sustainability and ethical practices. Kiehl’s has a loyal following, with customers swearing by its products for their effectiveness and quality.
9. Glossier
Glossier is a relatively new beauty brand, founded in 2014 by Emily Weiss. Glossier’s products are marketed towards millennials, with its minimalist packaging and social media-friendly aesthetic. Glossier’s popularity can be attributed to its innovative marketing techniques, which include collaborating with social media influencers and creating a community around their products.
10. Urban Decay
Urban Decay is a makeup brand that was founded in 1996 by Sandy Lerner and Wende Zomnir. The brand is known for its bold, edgy makeup products, and its commitment to being cruelty-free. Urban Decay’s Naked palette, released in 2010, quickly became a cult favorite, and has since spawned several spin-off products.
Conclusion
The beauty industry has come a long way, and these ten brands have helped shape it into what it is today. From catering to women of all skin tones, to introducing innovative products and marketing techniques, these brands have left an indelible mark on the beauty industry. As the industry continues to evolve, one thing is for certain – these brands will continue to be at the forefront of innovation and change.
