The Top 5 Must-Have Features of E-Commerce Platforms in 2021
The world of e-commerce has gone through some significant transformations over the last few years. As the world continues to shift towards digital transactions, the competition among e-commerce businesses also increases in every industry. With so many e-commerce platforms available, it’s critical for online businesses to choose a platform that offers a stellar user experience and essential features necessary for growth and success. Below are the top 5 must-have features of e-commerce platforms in 2021.
1. Mobile Optimization
In 2021, mobile optimization is no longer an optional feature for an e-commerce platform. It is one of the essential features that every online business should prioritize. According to a recent study, over 79% of smartphone users have made an online purchase with their mobile devices. Therefore, it’s necessary to ensure that your e-commerce platform is optimized for mobile devices, giving shoppers an optimal user experience with a responsive design that’s easy to navigate, fast loading times, and perfect mobile checkout options.
2. Reliable Payment Options
A reliable payment option is one of the crucial features of an e-commerce platform. It’s critical to offer your customers multiple payment options to facilitate a seamless transaction process. With the rise of digital payment options, e-commerce businesses should consider integrating payment gateways such as Stripe, PayPal, Square and Apple Pay that allow for smooth checkouts and provide a variety of options for customers.
3. User-Friendly Navigation
A user-friendly navigation system is a crucial feature of your e-commerce platform. It should be easy to navigate, so your visitors can find the products they need quickly. A well-designed navigation system should include an intuitive menu structure, a search bar, and an easy-to-use filtering system. This will help your customers to have an easy time browsing through your product inventory, making for a better shopping experience.
4. Robust Security Features
Security is key when it comes to e-commerce platforms. Your customers need to trust your platform, and robust security features will help establish that trust. Your platform should be built with the latest security protocols to ensure that sensitive data such as credit card information is handled securely. It’s essential to implement an SSL certificate, two-factor authentication, and encryption tools to add extra layers of protection.
5. Integration with Third-Party Tools
Every e-commerce platform must have integration options for third-party tools. Some essential tools are CRM, email marketing, and social media management software. Integrating these tools will enable seamless management of inventory, customer data and improve customer relations. By Integrating third-party tools, your online store will streamline your operations and provide customers with a more personalized shopping experience.
Conclusion
The above features are the top five must-have features of any e-commerce store. With the increasing competition, it’s essential that online businesses stay up to date with the changing trends and advancements in the industry. By prioritizing mobile optimization, reliable payment options, user-friendly navigation, robust security features, and integration with third-party tools, you will provide your customers with a flawless shopping experience that will boost your e-commerce success.
