The Top Social Media Trends in Utah for 2021
Social media has completely transformed the way people communicate and interact online. With nearly 3 billion social media users worldwide, it’s safe to say that social media platforms have become a staple in our daily lives. As we dive into 2021, it’s important to stay up to date with the latest trends and advancements in the social media world. In this article, we’ll take a look at the top social media trends in Utah that businesses and individuals alike should be aware of.
Trend #1: Video content is taking over
Video content has remained one of the most engaging types of content on social media. This trend is expected to continue in 2021, with businesses and influencers investing more time and resources into video creation. In fact, studies show that social media posts with video content receive 48% more views and generate 120% more shares than those without. To stay ahead of the curve, businesses should consider using video content as a powerful tool for storytelling, product demonstrations, and how-to guides.
Trend #2: Instagram Reels are on the rise
In August 2020, Instagram launched a new feature called “Reels” to rival TikTok’s short-form video format. This feature allows users to create 15-second videos with custom music and filters. Instagram Reels have quickly gained popularity among social media users in Utah, providing a creative outlet for businesses to showcase their products and services in a unique way.
Trend #3: Social commerce is becoming the norm
Social commerce, the integration of e-commerce into social media platforms, is a trend that has been growing steadily over the past few years. With the rise of social media usage, it only makes sense for businesses to use these platforms to sell their products. In Utah, businesses can use social media platforms like Facebook and Instagram to create shoppable posts, making it easier than ever for customers to make purchases directly from their social media feeds.
Trend #4: Authenticity reigns supreme
In a world where social media can often feel fake and staged, authenticity has become a highly valued trait. Businesses and influencers who are transparent and genuine in their content are gaining more trust and engagement from their followers. Rather than focusing solely on polished, curated content, businesses in Utah should strive to show the real, human side of their brand to build meaningful connections with their audiences.
Conclusion
As we move further into 2021, these social media trends will continue to shape the way people interact online. By staying on top of these trends, businesses and individuals in Utah can create engaging, relevant, and authentic content that resonates with their audiences. Whether it’s through video content, Instagram Reels, social commerce, or authenticity, these trends provide a roadmap for success in the ever-evolving world of social media.
