The Ultimate Guide to Google Business Manager: Everything You Need to Know
Are you looking to streamline your business’s presence on Google? With Google Business Manager (GBM), you can do just that. In this ultimate guide, we’ll break down everything you need to know about GBM, from its benefits to its implementation.
What is Google Business Manager?
Google Business Manager is a tool designed to help businesses manage their online presence across Google’s various platforms, including Google Ads, Google My Business, YouTube, and more. With GBM, businesses can easily manage multiple accounts and users, all from one central location.
Benefits of using Google Business Manager
One of the biggest benefits of GBM is the ability to easily manage multiple accounts and users. This is particularly useful for larger businesses that may have dozens of Google accounts and users.
Another benefit of GBM is the ability to grant different levels of access to users. For example, you can grant some users access to specific accounts or pages, while others may have access to all accounts and pages.
GBM also allows businesses to easily share assets, such as audiences and campaigns, across different accounts. This can save time and effort when it comes to creating new campaigns and audiences from scratch.
Getting started with Google Business Manager
To get started with GBM, you’ll need to create an account. This can be done by visiting the Google Business Manager website and following the prompts to create a new account.
Once you’ve created an account, you can begin adding in accounts and users. To do this, click on the “Accounts” tab in the left-hand menu and then click “Add.” From there, you can add in the email addresses of users you’d like to grant access to, as well as any accounts you’d like to link to your GBM account.
Best practices for using Google Business Manager
When using Google Business Manager, there are several best practices you should keep in mind. First, be sure to carefully manage user access. Granting too much access to certain users can lead to security risks.
Additionally, make sure to regularly audit and review your accounts and users. This can help ensure that only authorized users have access to your GBM account.
Finally, take advantage of GBM’s asset sharing capabilities. This can save time and effort when it comes to creating new campaigns and audiences.
Conclusion
With its ability to easily manage multiple Google accounts and users, Google Business Manager is a valuable tool for businesses looking to streamline their online presence. By following best practices and taking advantage of GBM’s features, businesses can easily manage their online presence and save time and effort in the process.
