The Ultimate Guide to UCF Business Marketing Degree Requirements
If you’re planning to pursue a degree in business marketing, then the University of Central Florida (UCF) should be on top of your list. UCF is a reputable university known for producing graduates who are well-equipped with the tools and knowledge needed to succeed in the world of business.
While the process of choosing the right university can be overwhelming, this guide will provide you with an in-depth analysis of the UCF’s business marketing degree requirements. This way, you can make an informed decision on whether UCF is the right fit for you.
Undergraduate Requirements
To pursue a business marketing degree at UCF, you’ll need to begin by meeting the undergraduate admissions requirements. These include:
- A high school diploma or its equivalent
- Satisfactory GPA for all high school coursework taken
- Satisfactory SAT or ACT scores
Once you meet the undergraduate admission requirements, you can start working on the business marketing degree requirements.
Business Marketing Major Requirements
To earn a Bachelor of Science in Business Administration (BSBA) with a major in Marketing from UCF, students are required to complete:
- Core Requirements (21 credit hours)
- Marketing Major Requirements (18 credit hours)
- Restricted Electives (12 credit hours)
- Business Electives (9 credit hours)
- General Education Program (36 credit hours)
Core Requirements
The core requirements are aimed at providing students with the foundation needed to excel in the world of business. You’ll be required to take courses in financial accounting, managerial accounting, business finance, operations management, management information systems, legal and ethical environment of business, and principles of marketing.
Marketing Major Requirements
The marketing major requirements are designed to give students a deeper understanding of marketing concepts and skills needed to succeed in the field. You’ll be required to take courses in consumer behavior, marketing research, marketing management, digital marketing, and business-to-business marketing.
Restricted Electives
The restricted electives enable students to explore other areas of interest within business and marketing. You can choose from courses such as international marketing, personal selling and sales management, retailing, and digital media and marketing.
Business Electives
The business electives are designed to provide students with a well-rounded education in business. You can choose from courses such as corporate finance, strategic management, organizational behavior, and business law and ethics.
General Education Program
The general education program is designed to provide students with a broad education with courses in various fields such as communications, humanities, mathematics, and natural sciences. This program is aimed at producing well-rounded graduates with a diverse array of skills.
Graduate Requirements
For those interested in pursuing a graduate degree in business marketing, UCF also offers a Master of Science in Marketing. To earn this degree, students are required to complete:
- Core Requirements (12 credit hours)
- Marketing Major Requirements (18 credit hours)
- Restricted Electives (6 credit hours)
The core requirements provide students with foundational knowledge in areas such as marketing strategy, research methods, and digital marketing. The marketing major requirements are designed to build on this knowledge with courses in advanced marketing research, branding, and marketing analytics. Restricted electives include courses on various topics such as social media marketing and services marketing.
Conclusion
Choosing a university and a degree program is a significant decision in your academic and professional journey. With UCF’s business marketing degree requirements, you can be sure that you’ll receive a quality education that will prepare you for the world of business. By choosing UCF, you’ll gain access to knowledgeable faculty, innovative curriculum, and a network of alumni who are making an impact in their respective fields.
