Top 10 Best Digital Marketing Books You Must Read in 2021
Digital marketing has turned the conventional marketing landscape upside down. It’s no longer enough to rely solely on traditional marketing methods to reach your audience. Digital marketing requires a fresh approach, and staying on top of the latest trends and strategies is crucial. With so much content available on the web, it’s hard to know which resources to trust. That’s why we’ve put together a list of the top 10 best digital marketing books you must read in 2021.
1. Digital Marketing for Dummies, 2nd Ed. by Ryan Deiss and Russ Henneberry
This book goes over the basics of digital marketing, making it accessible to everyone. It covers topics such as SEO, PPC, email marketing, and social media advertising. It’s perfect for beginners who want to establish a solid foundation in digital marketing.
2. The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Ed. by David Meerman Scott
This book is a comprehensive guide to the new rules of marketing. It covers the latest trends and strategies, including content marketing, podcasting, social media, AI, live video, and more. It’s a must-read for marketers who want to stay ahead of the game.
3. Marketing Rebellion: The Most Human Company Wins by Mark Schaefer
This book challenges the traditional marketing model and encourages businesses to put people first. It argues that in a world where customers are in control, businesses need to focus on building personal connections with their audience. It’s an eye-opening read that will change the way you approach marketing.
4. Contagious: Why Things Catch On by Jonah Berger
Why do some ideas go viral while others never take off? In Contagious, Jonah Berger explores the science behind why things catch on. He provides a framework for creating contagious content and explains how to apply these principles to your marketing campaigns.
5. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, 2nd Ed. by Ryan Holiday
Growth hacking is a marketing approach that emphasizes experimentation and rapid testing. In this book, Ryan Holiday explains how growth hacking works and provides real-life examples of companies that have used this approach to become successful. It’s a great read for entrepreneurs and marketers who want to grow their business fast.
6. The Art of SEO: Mastering Search Engine Optimization, 4th Ed. by Eric Enge, Stephan Spencer, and Jessie Stricchiola
SEO is a critical part of digital marketing. In this book, you’ll learn everything you need to know about optimizing your website for search engines. The authors provide a comprehensive overview of the latest SEO strategies and explain how to implement them effectively.
7. Influence: The Psychology of Persuasion, Revised Ed. by Robert Cialdini
Influence is a classic book on the science of persuasion. Robert Cialdini breaks down the six principles of persuasion and explains how to use them to influence others. It’s a must-read for anyone in marketing or sales.
8. Building a StoryBrand: Clarify Your Message So Customers Will Listen, Updated Ed. by Donald Miller
It’s not enough to have a great product or service. You need to be able to communicate your value proposition clearly to your audience. In Building a StoryBrand, Donald Miller explains how to create a compelling narrative that resonates with your customers. It’s an excellent resource for anyone who wants to improve their messaging.
9. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Social media is a noisy place, and it’s hard to stand out. In Jab, Jab, Jab, Right Hook, Gary Vaynerchuk provides a framework for creating social media content that resonates with your audience. He provides real-life examples of companies that have used this approach to great effect.
10. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
In They Ask You Answer, Marcus Sheridan explains how to create content that answers your customers’ questions. It’s a powerful approach that can help you attract and convert leads. Sheridan provides a step-by-step guide for implementing this strategy in your business.
Conclusion
Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is crucial. These 10 books provide a wealth of insights and practical tips to help you take your digital marketing game to the next level. Whether you’re a beginner or an experienced marketer, these books are definitely worth a read.
