Introduction
As we move ahead in the business world, it is important to keep ourselves updated on the latest trends and strategies. One of the best ways to do so is by reading books that provide valuable insights and knowledge. In this article, we will be discussing the top 5 business marketing books that you should read in 2021. These books will help you get a new perspective on marketing and give you valuable ideas to grow your business.
Body
1. “Contagious: Why Things Catch On” by Jonah Berger
In this book, Jonah Berger talks about the concept of creating viral content and how to make your ideas contagious. He explains the six key factors that contribute to the spread of ideas, and shares examples of how successful companies have used these factors to create buzz around their products. By reading this book, you’ll learn how to improve the chances of your marketing content going viral.
2. “Influence: The Psychology of Persuasion” by Robert Cialdini
This book is a classic that every marketer should read. Cialdini breaks down the principles of persuasion and explains how you can use them to influence people in a positive way. He talks about the six universal principles of influence, including social proof, reciprocity, and scarcity. By applying these principles, you can significantly improve your marketing efforts and achieve better results.
3. “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Donald Miller’s “Building a StoryBrand” is an excellent guide for creating a compelling marketing message. He explains how to use storytelling to captivate your audience and make them care about your brand. Miller provides a step-by-step process for building a powerful brand story that resonates with your customers. By reading this book, you’ll learn how to create a clear and consistent message that drives sales and builds brand loyalty.
4. “Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business” by Donald Miller and Dr. J.J. Peterson
“Marketing Made Simple” is the follow-up to “Building a StoryBrand” and provides a step-by-step guide for implementing the StoryBrand framework in your business. Miller and Peterson explain how to create a marketing funnel that converts leads into customers, and how to optimize your website for maximum impact. The book also covers how to craft compelling emails, run successful social media campaigns, and measure the success of your marketing efforts.
5. “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini
In “Pre-Suasion,” Robert Cialdini talks about the importance of setting the stage for persuasion. He explains how to create the right context for your message so that it is more persuasive. Cialdini also shares insights into how to build trust with your audience and how to use nonverbal cues to increase the effectiveness of your message. By reading this book, you’ll learn how to craft a message that resonates with your audience and drives action.
Conclusion
These five books provide valuable insights and strategies that can help you improve your marketing efforts. By reading them, you’ll gain new perspectives on marketing and learn how to create more effective campaigns that drive results. Whether you’re a small business owner or a marketing professional, these books are a must-read for anyone looking to grow their business in 2021.
