Top 5 Business Trends in 2021: Insights from Bestselling Books
The year 2020 brought unprecedented challenges for businesses across the globe. As we step into 2021, it is crucial to keep up with the latest business trends to survive and thrive in the new normal. In this article, we will explore the top 5 business trends in 2021 based on insights from bestselling books.
1. Virtual Everything
The pandemic has accelerated digital transformation, and businesses have quickly adapted to a virtual world. Remote work, virtual meetings, and e-commerce have become essential for businesses to survive. The book “Remote” by Jason Fried and David Heinemeier Hansson talks about the benefits and challenges of remote work. The book “Big Shifts Ahead” by John Burns and Chris Porter analyzes the long-term impact of technology on the economy, including the rise of e-commerce.
2. Focus on Purpose and Empathy
Customers and employees are seeking purpose and empathy from businesses. A purpose-driven approach and empathetic leadership can lead to greater success and loyalty. The book “The Infinite Game” by Simon Sinek emphasizes the importance of having a long-term vision and purpose. The book “Dare to Lead” by Brené Brown explores the power of empathy in leadership.
3. Innovation and Agility
Innovation and agility have become more critical than ever for businesses to cope with the rapidly changing environment. The book “How Innovation Works” by Matt Ridley examines the history of innovation and provides insight into how businesses can innovate successfully. The book “No Rules Rules” by Reed Hastings and Erin Meyer sheds light on Netflix’s innovative and agile culture.
4. Sustainability and Responsibility
Sustainability and responsibility have become key drivers of business success. Consumers are demanding environmentally and socially responsible products and services, and businesses must respond to stay competitive. The book “The Future We Choose” by Christiana Figueres and Tom Rivett-Carnac provides a vision of a sustainable future and the steps businesses can take to get there. The book “The Responsible Company” by Yvon Chouinard and Vincent Stanley discusses the role of business in creating a responsible and sustainable world.
5. Diversity, Equity, and Inclusion
Diversity, equity, and inclusion have risen as important issues in the wake of the Black Lives Matter movement and other global events. Businesses must take a proactive approach to promoting diversity and inclusion to create a more equitable and just society. The book “How to Be an Antiracist” by Ibram X. Kendi provides a thought-provoking guide to understanding and combating racism. The book “The Diversity Bonus” by Scott E. Page explores the benefits of diverse teams and how businesses can create them.
In conclusion, businesses that embrace these trends and adapt to the changing landscape can thrive in the new normal. By focusing on virtual everything, purpose and empathy, innovation and agility, sustainability and responsibility, and diversity, equity, and inclusion, businesses can create a better future for themselves and society.
