Top 5 Digital Marketing Opportunities to Boost Your Business in 2021
As businesses worldwide shift towards a more digital landscape, digital marketing has become the cornerstone of marketing strategies. To help businesses stay ahead of the game, we’ve curated the top 5 digital marketing opportunities proven to boost business in 2021.
1. Content Marketing
Content marketing refers to the creation and distribution of valuable and relevant content to attract and retain a target audience. With content marketing, businesses can establish themselves as experts in their field while building trust with their audience.
A report by HubSpot reveals that companies that embrace content marketing enjoy six times higher conversion rates than those who don’t. Establishing a blog or creating valuable content for social media platforms can yield long-term benefits, including increased web traffic, higher engagement, and brand awareness.
2. Artificial Intelligence
Artificial Intelligence (AI) has transformed the marketing landscape in various ways. AI algorithms can help businesses develop personalised marketing messages that resonate with customers, improve customer experience, and increase brand loyalty.
AI-powered chatbots can answer customers’ questions and provide assistance 24/7, even outside of business hours. Moreover, businesses can leverage AI to analyse customer data and provide insights into consumer behaviour, leading to better decision-making.
3. Video Marketing
Video marketing has been on the rise in recent years, and the trend is expected to continue in 2021. Videos allow businesses to convey complex messages in a visually appealing and engaging format.
According to a HubSpot report, 54% of consumers prefer to see video content from brands they support. Video content can be shared across various platforms, including social media, landing pages, and email campaigns. Moreover, businesses can use video to showcase their products or services, creating a more immersive experience for potential customers.
4. Social Media Marketing
With over 3.6 billion users worldwide, social media offers an extensive reach for businesses. Social media platforms provide businesses with a cost-effective way to connect with their audience and build brand identity.
In 2021, businesses can take advantage of new features on social media platforms, such as Instagram Reels and Facebook Shops. This allows businesses to showcase their products and services in a more interactive format, increasing engagement and brand awareness.
5. Voice Search
With the rise of digital assistants like Siri and Alexa, voice search has become an integral part of SEO strategies. Optimising for voice search involves using conversational language and creating content that answers specific questions or queries.
A report by PwC states that by 2022, 55% of households in the US will own a smart speaker. This means businesses can no longer ignore the importance of voice search in their marketing strategies. Optimising for voice search can enhance the user experience and increase web traffic.
Conclusion
In summary, digital marketing provides significant opportunities for businesses to reach their potential customers, establish brand identity, and drive sales. To stay ahead of the competition in 2021, businesses should consider investing in content marketing, artificial intelligence, video marketing, social media marketing, and voice search. By utilising these digital marketing opportunities, businesses can boost their online presence and gain a competitive edge.
