Top 5 Emerging Market Beauty Trends to Watch Out For
As the world is evolving, so are beauty trends. With emerging markets becoming increasingly significant in the beauty industry, it is important to pay attention to their beauty trends. Here are the top five emerging market beauty trends to watch out for.
1. Skin Brightening
In many emerging markets, fair skin is a symbol of beauty. Therefore, skin brightening products have become quite popular. These products help to even out skin tone and reduce the appearance of hyperpigmentation. Brands are starting to incorporate natural ingredients such as vitamin C and niacinamide to boost skin’s radiance. Interestingly, it is not just women who are interested in skin brightening; men are also partaking in the trend.
2. Sustainable and Ethical Beauty
The demand for sustainable and ethical beauty is on the rise, particularly in emerging markets. Consumers are becoming increasingly aware of the impact that beauty products can have on the environment and on people. They are seeking out products that are cruelty-free, eco-friendly, and made with natural ingredients. Brands are starting to incorporate sustainable and ethical practices in their manufacturing processes to cater to this demand.
3. Hair Care
Hair is an important part of beauty, and many emerging markets are putting extra attention on hair care. Particularly, products that promote hair growth and hair health have become popular. Brands are using natural ingredients such as argan oil and aloe vera in their hair care products to nourish hair. Furthermore, many people in emerging markets are embracing their natural hair texture, resulting in a higher demand for products that cater to curly and kinky hair.
4. Men’s Grooming
Men in emerging markets are taking more interest in grooming than ever before. Men’s grooming products such as beard oils, shaving creams, and moisturizers are becoming more popular. This trend is attributed to the increasing importance of personal grooming and appearance in professional settings. Brands are starting to cater to men’s grooming needs with products that are specifically designed for their skin and hair types.
5. Makeup
Though makeup has been around for centuries, its popularity in emerging markets is on the rise. Women in these markets are experimenting with makeup more than ever before, resulting in high demand for makeup products. Brands are starting to take notice and are incorporating culturally relevant shades in their makeup lines to cater to a wider audience. This trend is expected to continue to grow in the coming years.
Conclusion
As emerging markets become more prominent in the beauty industry, it is important to pay attention to their beauty trends. Skin brightening, sustainable and ethical beauty, hair care, men’s grooming, and makeup are the top five emerging market beauty trends to watch out for. By incorporating these trends, brands can cater to a wider audience and stay relevant in a constantly evolving industry.
