Top 5 Pieces of Information to Avoid Including in a Business Case
Every business case requires thorough and comprehensive research to justify the proposed action. It’s a crucial document that aids companies in decision-making and can significantly impact their overall growth and success. However, including irrelevant or unnecessary information in a business case can dilute its effectiveness and even lead to unfavorable outcomes. In this article, we’ll highlight the top five pieces of information to avoid including in a business case.
1. Personal Bias
Personal bias is one of the biggest obstacles to presenting a fair and logical business case. It occurs when the writer’s personal opinions and preferences influence their decisions, causing them to overlook objective analysis and evaluation of the situation. To avoid this, it’s essential to gather and analyze data from a variety of sources, including subject-matter experts, industry data, and statistics, and present them in an unbiased manner.
2. Unreliable Information
Inaccurate or unreliable information can significantly impact the credibility of a business case. Therefore, it’s crucial to verify all data and information sources to ensure their validity before including them in the case. In addition, information that is out of date or cannot be backed up by credible sources should also be avoided. Ensure that any statistics, figures, or projections used are up-to-date and accurate.
3. Overcomplicated Jargon
As with any professional document, the language used in a business case should be clear and easy to understand. Avoid using complicated or technical jargon, unless it is essential for the specific topic being discussed. Overcomplicated language can confuse the reader and make it difficult for them to understand the objective of the business case.
4. Redundant Information
Including redundant information in the business case can negatively impact the reader’s perception of its value. It’s essential to focus on the key points and arguments and avoid repeating the same information in different sections of the document. The redundancy can lead to a loss of focus and dilute the overall impact of the business case.
5. Unsupported Assumptions
Unfounded assumptions can be dangerous and misleading when included in a business case. All assumptions must be based on reliable data, expert opinions, and relevant information. Unsupported assumptions can easily lead to erroneous conclusions and negative consequences for the company.
Conclusion
Creating a business case is an essential part of any organization’s decision-making process. By avoiding these top five pieces of information, the business case can be more effective, persuasive, and ultimately result in better outcomes for the company. Remember to keep the language simple, the information clear, and the data well-researched and reliable. With these guidelines in mind, your next business case is sure to be a success.
