Top 5 Wellness Arena Trends to Watch Out for in 2021
As the wellness industry continues to grow, 2021 promises to be an exciting year for wellness enthusiasts. From technology advancements to a growing awareness of holistic health, the sector is evolving, and the following are the top five trends to watch out for this year.
1. Virtual Wellness
The pandemic has shifted the wellness landscape. Most people are adopting virtual ways of accessing wellness services, such as fitness classes, meditation sessions, and counseling. The convenience and affordability of these virtual offerings continue to capture the market. Brands that cannot embrace virtual wellness risk falling behind in the market. We anticipate the adoption of more virtual features such as wellness apps and video consultations.
2. Mental Wellness
In the wake of the pandemic, there has been a fast-growing awareness of mental wellness. More people are paying attention to stress-mitigation techniques, mental health issues, and how their environment affects their overall well-being. Brands that offer mental wellness solutions such as therapy, mental wellness consultations, and yoga are well-positioned to capitalize on this trend.
3. Personalization
The wellness landscape is becoming more personalized thanks to advancements in technology. An increasing number of wellness platforms are utilizing AI and machine learning algorithms to create personalized approaches to wellness. These approaches factor in individuals’ health history, behavior, and preferences. Brands that can offer a more personalized approach to wellness stand to gain more market share.
4. Health and Wellness in the Workplace
The wellness industry is extending its reach into the workplace. Companies are adopting wellness programs and initiatives that focus on reducing employee stress levels and improving their overall health and well-being. The adoption of a holistic approach to wellness in the workplace enhances employee productivity and reduces absenteeism, which is usually linked to mental and physical unwellness.
5. CBD and Alternative Therapies
The uptake of alternative therapies such as CBD oil, Ayurveda, and acupuncture is on the rise. These therapies offer a more natural approach to wellness than traditional western medicine. CBD oil, in particular, is gaining traction, thanks to its non-psychoactive nature and potential health benefits. More brands are joining the CBD market, and we expect this trend to continue as more studies reveal the impact of alternative therapies.
In conclusion, the wellness arena is constantly evolving, and brands that can keep up with the trends stand to benefit. Virtual wellness, mental wellness, personalization, health and wellness in the workplace, and CBD and alternative therapies are the most significant trends to ride this year. Embracing these trends will create more opportunities to grow brands, and in return, better cater to consumers’ needs.
