The digital marketing world is always on the move, and Google is at the forefront of these advancements. As such, it is essential to keep tabs on all the latest updates and developments, especially those that impact our businesses. In this blog, we will explore the top Google business news of the week and how these recent developments may affect our digital marketing strategies.
Google introduces ‘Beyond Ads’ for retail success
The first Google business news that we need to know is the introduction of Beyond Ads. This program will help retailers succeed as they navigate the new normal of retail post-Covid-19. It is a comprehensive approach that combines Google’s shopping tools and analytical insights with expert guidance from its team of retail advisors.
The Beyond Ads program will help retailers optimize their online presence across all Google channels. From Google Search to Google My Business, retailers can now boost their online visibility and engage with their audiences more effectively. Retailers can also access personalized support from Google’s team of retail advisors to help them optimize their store for online success.
Google improves search results visibility with ‘link spam update.’
In recent years, the rise of spammy links has become a culminating problem for Google. These links manipulate search result rankings in a bid to get better organic traffic on their site. To tackle this issue, Google has launched a link spam update that will help it identify and weed out spam links from search results.
This update is a game-changer for businesses since it ensures searchers find more relevant and high-quality content. Businesses and individuals can now focus on creating quality content without worrying about being overshadowed by unscrupulous actors who use spammy links to manipulate search rankings.
Google rolls out Automated Bidding for TrueView for action
Automated bidding, as we know it, is a Google Ads feature that optimizes bids on ads based on user data and other contextual factors. Typically, this feature is available only to search, shopping, and Display campaigns. However, Google has now added Automated Bidding to TrueView for action.
TrueView for action is a video ad format that allows businesses to use video ads to drive specific actions like booking an appointment or making a purchase. With Automated Bidding now available for TrueView, businesses can enjoy optimized bids for each ad auction, ensuring that they have the best chance of reaching the audiences that matter to them.
Conclusion
Staying up-to-date is critical for those of us who depend on digital marketing to drive real business success. With Google releasing new updates regularly, it’s more important than ever to stay informed. In this blog, we have explored the top Google business news of the week and how it may affect our digital marketing strategies. From Beyond Ads to managing and securing search results better, understanding and keeping up with Google’s new features will undoubtedly make our digital marketing efforts more efficient and effective.
