Title: Top Personal Branding Statistics to Keep in Mind for 2021
Introduction:
In today’s digital age, personal branding is one of the most significant assets you can create for yourself. It is all about showcasing your unique set of skills and talents, building a strong online presence, and creating a recognizable persona. However, with so much competition out there, it can be tough to stand out from the crowd. In this article, we will discuss some of the top personal branding statistics to keep in mind for 2021 that will help you create a compelling personal brand.
1. More than 70% of employers use social media to screen candidates before hiring.
In a survey conducted by CareerBuilder, more than 70% of employers use social media to screen candidates before hiring. This means that you need to be very careful about the kind of content you post online. Avoid posting anything that may give a negative impression of yourself. Instead, create posts that showcase your skills, expertise, and achievements.
2. Visual content is more than 40 times likely to be shared.
Visual content such as videos, images, and infographics are more than 40 times likely to be shared than other types of content. Therefore, if you want to build a personal brand that stands out, you need to incorporate visual content into your online strategy. Create videos, share images of your work, and use infographics to showcase your data.
3. More than 80% of job seekers research their potential employers.
In a survey conducted by Glassdoor, more than 80% of job seekers research their potential employers. This means that as a job seeker, you should also take the time to research the company you are applying to. This will help you create a personalized application that is tailored to their needs, values, and goals.
4. Personalized emails have a 29% higher open rate than generic ones.
In today’s world, personalized communication is key. In fact, personalized emails have a 29% higher open rate than generic ones. This means that you need to take the time to craft personalized emails that resonate with the recipient. Use their name, mention specific details about their work, and highlight how you can add value to their team.
5. A strong personal brand increases your job security.
In a survey conducted by CareerBuilder, it was found that more than 50% of employers are more likely to hire someone with a strong personal brand. Additionally, a strong personal brand can also increase your job security. This is because, with a strong online presence and reputation, you become more attractive to potential employers, clients, and customers.
Conclusion:
Personal branding is a critical aspect of career success in 2021. The statistics mentioned above highlight the importance of creating a compelling personal brand that showcases your unique skills, expertise, and accomplishments. By taking the time to craft a cohesive personal brand strategy, you can increase your chances of getting hired, build a strong online presence, and secure your job for years to come.
