Top Small Business Marketing Statistics to Watch Out for in 2022
Small businesses are the backbone of our economy. However, in today’s fast-paced world, staying ahead of the competition isn’t as simple as it used to be. Entrepreneurs can no longer rely on traditional methods to attract customers, as modern consumers are constantly bombarded with hundreds of advertisements every day. Therefore, it’s essential for small businesses to stay updated on the latest marketing trends and techniques to break through the clutter and connect with their target audience. In this article, we’ll explore the top small business marketing statistics to watch out for in 2022.
1. Video Marketing is on the Rise
Video marketing has been on the rise for the past few years and is expected to continue to grow in 2022. People love watching videos, and it’s estimated that in 2022, the average person will watch over 100 minutes of video per day. Studies show that 54% of consumers want to see more video content from their favorite brands, and 87% of businesses use video as a marketing tool. Therefore, small businesses that incorporate video into their marketing strategy can reap enormous benefits and increase engagement.
2. Social Media Advertising is More Effective Than Ever
Social media is an essential tool for small businesses to connect with their target audience. In 2022, it’s expected that there will be over 4.2 billion social media users worldwide, which makes social media advertising more effective than ever. Research shows that social media advertising has a 71% higher conversion rate than other traditional methods. By using social media platforms like Facebook, Instagram, Twitter, or LinkedIn, small businesses can reach a broader audience and increase their brand awareness.
3. SEO is Crucial for Small Businesses
Search Engine Optimisation (SEO) allows small businesses to focus on ranking their website higher in search engine results pages (SERPs). In 2022 search engines are expected to serve over 7 billion daily queries, which indicates that SEO is more critical than ever before. Research shows that the first three organic search results get 60% of all clicks, which indicates the importance of ranking high in the SERPs. Therefore, small businesses should focus on optimising their websites with relevant content, keywords, meta descriptions, and title tags to ensure they rank high in the SERPs.
4. Personalization is Key for Small Business Marketing
Personalization is an essential element of modern marketing, and it’s expected that by 2022, 72% of consumers will only engage with personalised marketing messages. Personalisation involves creating individual experiences for customers through various means, such as targeted email campaigns, personalised landing pages, or even personalised products or services. Therefore, small businesses that personalise their marketing can create a more memorable and engaging experience for their customers, leading to increased loyalty and sales.
5. Mobile Optimization is a Must for Small Businesses
Mobile devices have become an essential part of modern life, and this is reflected in consumer behavior. In 2022, it’s expected that 54% of all internet traffic will come from mobile devices. Therefore, small businesses must ensure their website is optimised for mobile devices, or they risk losing their audience to competitors who have invested in mobile optimisation. A mobile-optimised site means a faster load time, better user experience, and improved search ranking, ultimately leading to increased conversions.
Conclusion
Small businesses must stay up-to-date with modern marketing trends to remain competitive and achieve their goals in 2022. Video marketing, social media advertising, SEO, personalisation and mobile optimization are all hot topics that small business owners should keep in mind while planning their marketing strategies. By incorporating these trends into their campaigns, small businesses can increase their brand awareness, engagement, and sales in the coming years.
