Understanding Lewis Model of Cross-Cultural Communication: A Beginner’s Guide
Cross-cultural communication is an essential component of business today as it helps organizations to achieve their global objectives. The Lewis Model of Cross-Cultural Communication is a framework that offers valuable insights into how communication can vary between cultures and provides guidance on how to bridge gaps to achieve effective communication. In this article, we will explore the Lewis Model of Cross-Cultural Communication and provide a beginner’s guide to understanding it.
Introduction
Effective communication is crucial in conducting business across cultures. Communication errors can often arise due to cultural differences, making cross-cultural communication challenging. The Lewis Model of Cross-Cultural Communication sheds light on these cultural differences and helps individuals understand how best to communicate with people from different cultures.
The Lewis Model of Cross-Cultural Communication Explained
The Lewis Model of Cross-Cultural Communication, also known as the Lewis Model of Cultural Types, was developed by British linguist Richard D. Lewis. It categorizes cultures into three types: Linear-Active, Multi-Active, and Reactive.
Linear-Active cultures, such as Japan and Germany, are task-oriented, efficient, and place a premium on punctuality. They consider time a valuable commodity and strive to use it efficiently.
Multi-Active cultures, such as Brazil and Italy, prioritize relationships and tend to be more expressive. These cultures value personal connections and place significant emphasis on building trust and rapport.
Reactive cultures, such as China and Korea, are more reserved, humble, and contemplative. They tend to listen actively and consider the bigger picture before making a decision.
Applying The Lewis Model of Cross-Cultural Communication In Business Communication
Understanding the Lewis Model of Cross-Cultural Communication can benefit businesses in several ways. Businesses can use this model to create a more inclusive workplace and improve communication with colleagues and partners from different cultural backgrounds.
Using relevant examples, let’s illustrate how the Lewis Model can be useful in business communication:
When working with employees from Linear-Active cultures, managers should focus on clearly defining objectives, setting targets, and delivering specific timelines.
As for Multi-Active cultures, it is advisable to collaborate in social events to create a work environment that promotes personal connections, share cultural traditions, and strengthen relationships.
Lastly, to communicate with Reactive cultures, always take the time to listen to different perspectives, address their concerns, and provide thoughtful responses.
Conclusion
The Lewis Model of Cross-Cultural Communication is a valuable tool that can help organizations establish better communication practices when working with diverse cultural groups. Understanding the model’s concept and applying it to business communication can result in a more productive and cohesive work environment. Businesses that are proactive in embracing cross-cultural communication will undoubtedly benefit from a competitive advantage in our constantly globalizing world.
