99designs is an online platform that connects clients with freelance designers globally. The platform offers a unique business model that is tailored to meet the needs of both designers and clients. In this article, we will explore the business model of 99designs, the benefits of using the platform, and the different types of services offered.
The Business Model of 99designs
The business model of 99designs is based on a crowdsourcing platform that brings together a large number of designers and clients, making it easy for clients to find the best designer for their project. Designers create design concepts or ideas for clients, who then choose the best design that meets their requirements. The platform offers three main services; contests, 1-to-1 Projects, and a Studio Platform.
Contests
Contests are the most popular service offered by 99designs. Clients create a contest by providing a brief and guidelines for designers to follow. Designers then submit their design concepts, and the client chooses the best design. The winner is awarded a prize, and the client owns the rights to the design. This service is ideal for clients who are looking for multiple design options and want to save time.
1-to-1 Projects
1-to-1 Projects allow clients to work directly with a designer on a particular project. The service is ideal for clients who have specific design requirements. Clients provide detailed guidelines to the designer, who then creates a design that meets the client’s requirements. The client owns the rights to the design, and the designer is paid once the project is complete.
Studio Platform
The Studio Platform is a new service that is exclusively for businesses. The platform provides businesses with a team of designers who work on their projects. The team works closely with the business to ensure that their design needs are met. This service is ideal for businesses that have ongoing design needs.
Benefits of using 99designs
There are several benefits of using 99designs for clients. Firstly, clients have access to a large pool of designers who offer different design styles and expertise. Secondly, the platform is user-friendly and easy to use. Thirdly, clients can save time by using the contest service. Clients have the option of choosing the best design from multiple entries. Lastly, clients have the option of working directly with a designer on a project that has specific design requirements.
In conclusion, 99designs is an online platform that offers a unique business model to clients and designers. The platform offers three main services; contests, 1-to-1 Projects, and a Studio Platform. Each service provides clients with different options depending on their design needs. Using 99designs has several benefits, including access to a large pool of designers, time-saving, user-friendly, and the ability to work directly with a designer.
