Understanding the Power of 70-20-10 Rule for Social Media Strategy
Successful social media strategy is an essential aspect of any business in today’s digital age. The ever-evolving nature of social media platforms has made it increasingly challenging for businesses to keep up with the latest trends and maintain a robust social media presence. The 70-20-10 rule has emerged as a popular framework for social media strategy to help businesses achieve their goals. In this article, we will explore this rule in detail and discuss how it can increase your social media success.
What is the 70-20-10 Rule?
The 70-20-10 rule was created by Mark Addicks, the former CMO of General Mills. This rule suggests that businesses should break down their social media content into three distinct categories:
- 70% of content should be personalized, non-promotional, brand-building status updates that engage your target audience.
- 20% of content should be curated from other sources, such as industry blogs or news outlets, to provide value and insight into your industry.
- 10% of content should be promotional, such as discounts or promotions that drive sales.
This framework is intended to increase engagement, develop brand awareness, and encourage meaningful interactions with your audience.
Why Does the 70-20-10 Rule Work?
The 70-20-10 rule is effective because it provides a structured and balanced approach to creating content on your social media platforms. By focusing on personalized content, you can connect with your audience on a deeper level and create a sense of brand loyalty. Curated content provides value and insight into your industry, making your business a go-to resource for your audience. Promotional content is necessary to drive sales and bring in revenue, but it should never be the sole focus of your social media strategy.
How Can You Implement the 70-20-10 Rule?
To implement the 70-20-10 rule, businesses must have a clear understanding of their target audience and brand identity. Start by identifying your audience’s pain points and interests and tailor your content to address them. Use social media listening tools to find curated content that resonates with your audience and aligns with your brand values. And always track your progress and adjust your content strategy accordingly.
Case Studies
The 70-20-10 rule has proved successful for many businesses, large and small. One example is Constellation Brands, the owner of Corona and other well-known alcoholic beverage brands. Their social media strategy adheres to the 70-20-10 rule, with a focus on personalized content that showcases their products in unique and engaging ways. As a result, they have seen an increase in engagement and sales across their social media platforms.
Another example is Whole Foods, a popular grocery store chain. Their social media content adheres to the 70-20-10 rule, showcasing personalized content, curated recipes, and promotional sales. Their strategy has created a loyal following of health-conscious shoppers and has helped them stand out in a crowded market.
Conclusion
The 70-20-10 rule offers a structured and balanced approach to social media content creation that can benefit businesses of all types and sizes. By tapping into your audience’s interests and providing value, you can create engaging content that resonates with your target audience. Remember to personalize your content, curate relevant content, and include promotional content in a balanced and non-pushy manner. With the 70-20-10 rule, businesses can create a dynamic social media strategy that drives engagement, builds brand awareness, and ultimately leads to success.
