Vietnam is a culturally diverse country that is known for its beautiful landscapes, delicious cuisine and deeply rooted traditions. However, for the foreigner, understanding Vietnamese cultural norms can be a challenge. Here is an overview of some of the most significant cultural values and beliefs in Vietnam and how you can navigate them successfully:
1. Respect for elders: Vietnamese culture places a lot of importance on respecting elders. It is customary to address them with the title “anh” or “chi” (meaning older brother or sister) or “bac” or “co” (meaning uncle or aunt). In Vietnam, age is associated with wisdom, and it is considered rude to disagree with or contradict someone who is older than you.
2. Collectivism: Vietnamese society is highly collectivist, with a strong emphasis on family and community values. The needs of the group always come before the needs of the individual. This means that people are expected to make sacrifices for the betterment of the group. For example, if your family needs financial assistance, you may be expected to contribute even if it means sacrificing your own needs in the short term.
3. Face-saving: Vietnamese culture places a lot of value on saving face and avoiding shame. This means that people avoid confrontation and direct criticism, preferring to address concerns indirectly or through a third party. When giving feedback, it is important to do so in a way that preserves the other person’s dignity and avoids causing them to lose face.
4. Food culture: Vietnamese cuisine is renowned for its flavorful dishes and fresh ingredients. Food plays a significant role in Vietnamese culture, with meals being seen as a way to bring people together. It is customary to share dishes family style and to offer your companions the choicest morsels as a sign of respect.
5. Superstitions: Vietnamese culture is steeped in superstitions, which often relate to luck, prosperity, and health. For example, it is common to avoid offering sharp objects such as knives as gifts, as they are considered to represent the severing of relationships. Other taboos include pointing at someone with your finger or eating chicken with onions, which are believed to bring bad luck.
Navigating Vietnamese cultural norms can make a significant difference in the success of your interactions with locals. Take the time to educate yourself on these values and beliefs, and be respectful and considerate in all your interactions. By doing so, you will build stronger relationships and gain a deeper appreciation for Vietnam’s rich culture.
