What Determines a Social Media Manager Salary and How You Can Increase It
Social media has become an indispensable part of modern-day communication, and with its rapid growth, the demand for social media managers has skyrocketed. A social media manager is responsible for creating, publishing, and monitoring content across various social media platforms. With the increasing demand for this profession, individuals are becoming curious about the salary of a social media manager, what affects it, and how they can increase it.
Factors that Affect the Social Media Manager Salary
Several factors come into play when it comes to determining the salary of a social media manager. Here we’ve listed the factors that assist you in understanding what affects the salary:
Experience
Like any other profession, the experience of a social media manager is an essential factor that impacts their salary. Candidates with more years of experience in the field are likely to command a higher salary. According to Glassdoor, the average salary for a social media manager with less than one year of experience is approximately $43,000, while someone with more than five years of experience can earn up to $76,000.
Industry
Different industries have different social media requirements, and this alters the salary. Industries with more significant budgets for social media marketing, like fashion, tech, and entertainment, are more likely to offer a higher salary to social media managers than, say, a non-profit organization.
Location
Another critical factor that determines the salary of a social media manager is their location. Social media managers might expect higher salaries in cities like New York, San Francisco, or Seattle compared to smaller cities.
Education and Certifications
Candidates who hold a degree in marketing, communications, or a related field in addition to certifications like Facebook Blueprint or Hootsuite Certification are more likely to earn a more substantial salary.
How to Increase Your Social Media Manager Salary?
Now that we’ve discussed factors affecting the salary of a social media manager, let’s look at ways to increase the salary.
1- Gain Additional Experience
Want to earn a higher salary as a social media manager? The answer might be simple; gain more experience. Working in diverse industries can help you develop more skills and make you a dynamic candidate and command a higher salary.
2- Seek promotions
Many social media managers begin in entry-level positions and work upwards over time. Seek promotions within the company or alternatively, apply for a senior social media manager position elsewhere to increase your salary.
3- Stay up-to-date with social media trends and tools
Staying up to date with current trends and innovations in social media can enhance your skillset, giving you a competitive edge and making you a valuable hire.
4- Education and Certifications
Invest in your education by attending seminars, conferences, and workshops. It’s also advisable to earn certifications like Facebook Blueprint, Hootsuite Certification, and Google Analytics Certification to distinguish yourself in the job market and increase your salary demands.
Conclusion
The salary of a social media manager is determined by several factors such as experience, location, industry, and education. Gaining more experience, seeking promotions, and staying current with social media trends are some ways to increase your salary as a social media manager. However, it’s essential to note that growth is continuous and keeping up with the latest social media advancements is a must to remain competitive in the job market.
