What Will Social Media Demographics Look Like in 2023?
Social media has undergone a tremendous transformation in the past decade. Platforms that were barely known a few years ago have now become mainstream, while traditional stalwarts have evolved with the times. This technological revolution has impacted how we interact, consume content, and connect with people worldwide. As we look towards the future, we ask the question: What will social media demographics look like in 2023?
The Future of Social Media Demographics
The demographics on social media are constantly changing. Statista reported that in 2021, there were 4.33 billion social media users worldwide, with Facebook being the most popular platform. However, the current user base is expected to change in the coming years. We expect to see significant changes in demographics as we move into 2023.
Generation Z’s Dominance
Generation Z is the demographic that will dominate social media in the coming years. According to a report by Hubspot, Generation Z has a purchasing power of more than $200 billion, and over 98% of them use a mobile device daily. They are the most socially aware generation, and they want to engage with content that is both entertaining and informative. Platforms like TikTok, Snapchat, and Instagram are some of their top social media choices.
Continued Popularity of Instagram
In the past decade, Instagram has established itself as one of the top social media platforms worldwide. The platform’s simplicity and visual nature make it attractive to all age groups, with an emphasis on younger demographics. Instagram has over 1 billion active users, with the majority of them being under 35. With influencers and content creators on the platform, Instagram has become the go-to platform for brands looking to market to younger demographics.
The Rise of Video-Based Platforms
As technology advances, it’s no surprise that video-based platforms like TikTok and YouTube are growing in popularity. TikTok, known for its short 15-second videos, has grown by over 800% in the last two years, with over 1 billion active users. This growth is attributed to its algorithm, which prioritizes user interest and delivers relatable content.
Conclusion: Embracing the Future
Social media has gone beyond just connectivity – it’s now a tool for commerce, entertainment, and social interaction. As we look towards the future, it’s clear that social media demographics will continue to change. In 2023, we expect to see Generation Z dominating social media, the continued popularity of Instagram, and the rise of video-based platforms. Companies and marketers need to adapt and embrace these changes to stay relevant and connect with their audience, creating engaging and relevant content while keeping up with the constantly changing trends. Those who embrace this philosophy will have a more significant presence in the increasingly competitive social media landscape.
