What You Need to Know About the USPS Informed Delivery Promotion 2022
The USPS Informed Delivery Promotion is a new program introduced by the United States Postal Service to help businesses improve their direct mail marketing campaigns. This program provides a promotional discount for businesses that incorporate interactive content and personalized messaging in their mail campaigns.
What is USPS Informed Delivery?
USPS Informed Delivery is a free service provided by the USPS that allows individuals to view the front images of incoming mail and track packages from their computer, smartphone or tablet. Users are alerted via email notifications when mail is being delivered to their mailbox or when a package is on its way to their residence.
How does USPS Informed Delivery Promotion Work?
The USPS Informed Delivery Promotion 2022 is designed to encourage businesses to incorporate interactivity within their direct mail campaigns. In order to receive the promotional discount, businesses must create mail pieces that include both print and digital components that utilize Informed Delivery program features.
One feature is called the Interactive Campaign, which allows businesses to include a clickable call-to-action in the Informed Delivery notification email. When the recipient clicks on the CTA, they are directed to a landing page where they can learn more about the offer being promoted.
Another feature is called the Ride-Along image, which allows businesses to include a digital image that will appear in the Informed Delivery notification email next to the image of the mail piece. This digital image can be used to provide additional messaging, branding or promotional information.
Why Use USPS Informed Delivery Promotion?
USPS Informed Delivery Promotion is a great opportunity for businesses to enhance their direct mail campaigns. The promotional discount offered by USPS incentive businesses to integrate interactive features in their mail pieces, which increases the chances of engagement and response from the recipients.
The promotion also allows businesses to track the performance of their direct mail campaigns through the Informed Delivery dashboard. This dashboard provides businesses with valuable metrics such as the number of Informed Delivery notifications sent, the number of Ride-Along images clicked and the number of landing page visits.
Conclusion
In summary, the USPS Informed Delivery Promotion 2022 is a great opportunity for businesses to enhance their direct mail campaigns by including interactive content and personalized messaging. The promotional discount is an added incentive for businesses that want to improve their mail campaign engagement and response rates.
Businesses that are interested in participating in the promotion should talk to their USPS representatives to ensure that their mail pieces meet the program requirements. By incorporating the Informed Delivery program features in their mail campaigns, businesses can take advantage of this innovative marketing tool and improve their customer engagement.
