Why Beautycounter is Your Ultimate Clean Beauty Destination
In recent years, the beauty industry has undergone a significant transformation. People have become more conscious of what they are putting on their skin, and this has led to the rise of clean beauty brands. With so many new clean beauty brands popping up left and right, it can be challenging to find one that stands out from the rest.
One brand that has earned a reputation as a leader in the clean beauty space is Beautycounter. In this blog post, we will explore why Beautycounter is your ultimate clean beauty destination.
The Importance of Clean Beauty
Before we dive into why Beautycounter is unique, let’s discuss the importance of clean beauty. Clean beauty is about using products formulated without harmful ingredients such as parabens, phthalates, and formaldehyde. These ingredients are often linked to health issues such as hormone disruption, cancer, and allergies.
Many people are switching to clean beauty not only because it’s safer, but also due to the increased transparency around ingredients used by beauty brands. Consumers are more informed and want to know what they are putting on their skin.
What Sets Beautycounter Apart
Beautycounter is a clean beauty brand that was founded in 2013. The company’s mission is to get safer products into the hands of everyone. Beautycounter has taken a science-based approach to clean beauty by prohibiting the use of more than 1,800 questionable or harmful chemicals in their products.
The brand has also created The Never List, which is a list of ingredients that Beautycounter won’t use in their products. This list includes commonly used synthetic fragrance, BHA, BHT, and more.
Beautycounter believes that beauty should be good for your health, good for the environment, and good for the people who make it. The company uses sustainable and responsible sourcing practices, and they prioritize working with suppliers who share their values.
The Range of Beauty Products
Beautycounter offers a wide range of products, from skincare to makeup and even haircare. The brand has products for all skin types, tones, and textures. Their products are also versatile, and can be used to create a variety of looks.
Some of the brand’s most popular products include the Counter+ Charcoal Facial Mask, the Dew Skin Tinted Moisturizer, and the Lengthening Mascara. Beautycounter also has a skincare line specifically designed for men.
Their Advocacy Work
Beautycounter not only creates safe products but also aims to change the beauty industry as a whole. The brand advocates for more regulation in the industry and has lobbied for the Personal Care Products Safety Act (PCPSA) to be passed. This legislation would create stricter regulations for the beauty industry and protect consumers from harmful ingredients.
Beautycounter also partners with organizations such as Environmental Working Group (EWG) to create more transparency around the ingredients used in beauty products.
Conclusion
Beautycounter is not only a clean beauty brand but a company that prioritizes the health and well-being of their customers and the environment. Their range of products makes it easy for anyone to switch to clean beauty, and their advocacy work is contributing to real change in the industry. If you’re looking for a clean beauty destination, Beautycounter is the right choice.
