Why Informed Delivery by USPS is a Game Changer for E-commerce Businesses
In the age of e-commerce, package delivery has become an integral part of the business cycle. With the market growing at an unprecedented rate, every company wants a slice of the pie. But a seamless and expedited delivery system is not easy to achieve, especially when dealing with a large volume of packages. However, the US Postal Service’s Informed Delivery program has changed the game for e-commerce businesses.
What is Informed Delivery?
Informed Delivery is a free program offered by the USPS that allows users to preview images of their incoming mail and packages before they are delivered. The program sends an email to the user every day with images of the letters and packages that will be delivered to their mailbox later that day. The program also provides tracking information on packages, helping users keep tabs on their parcels in real-time.
How does Informed Delivery benefit e-commerce businesses?
Informed Delivery provides multiple benefits for e-commerce businesses. Firstly, it allows for a smoother customer experience. Customers can track their packages from the moment they are shipped, via the tracking number provided by the seller. They can now receive real-time updates and know precisely when their package will arrive. And with the added visual confirmation provided by Informed Delivery, the system reinforces the trust customers have with the seller.
Secondly, Informed Delivery provides a level of protection against package theft and fraudulent activity. Informed Delivery images allow customers to see exactly what they are expecting to receive in their mailbox, allowing them to detect if something has been stolen. The program has already led to several arrests of package thieves, and it’s only a matter of time before criminals realize that Informed Delivery is making it harder for them to operate.
Additionally, Informed Delivery provides valuable data for e-commerce businesses. By tracking the popularity of specific items and seeing where a high volume of packages are being shipped to, businesses can fine-tune their marketing efforts and better target their audiences. By knowing where their top customers are located, businesses can begin to focus their marketing efforts and decrease costs.
Finally, Informed Delivery is entirely free for both businesses and consumers. There is no cost to register for the program and no additional fees for businesses to use the tracking information provided by Informed Delivery. This makes it an incredibly cost-effective solution for small businesses and e-commerce entrepreneurs.
Conclusion
Informed Delivery is an excellent tool for e-commerce businesses that want to streamline their delivery process and improve their customers’ experience. It provides valuable data, increases trust and reduces package theft, all while remaining cost-effective. The USPS has always been a valuable resource for businesses, and Informed Delivery takes it to the next level. It’s a game-changer for the e-commerce industry, and smart businesses will take advantage of it sooner rather than later.
