Why Informed Delivery is a Game-Changer for Direct Mail
In today’s digital age, direct mail may seem like an old-fashioned way of marketing. However, with the advent of USPS’s Informed Delivery service, direct mail has undergone a radical transformation. Informed Delivery is a free service provided by the USPS, which allows consumers to preview their incoming mail and packages before they are delivered. This service comes with numerous benefits for the businesses that use direct mail as a marketing strategy. In this article, we will explore why Informed Delivery is a game-changer for direct mail and how it can help businesses boost their marketing efforts.
1. Enhanced Visibility
Informed Delivery provides businesses with a new channel to reach their potential customers. With Informed Delivery, businesses can add their brand logo, images, and other promotional messaging to their regular mail that appears in the Informed Delivery preview. This gives businesses an excellent opportunity to showcase their brand in front of a broader audience, thereby increasing their brand visibility.
2. Improved Engagement
Informed Delivery also provides businesses with an opportunity to engage their potential customers in a new way. With the enhanced visibility provided by Informed Delivery, businesses can include calls to action, personalized messages, and targeted offers in the mailpiece. This not only increases the chances of the customer making a purchase directly from the mailpiece but also encourages them to visit the business’s website for more information.
3. Increased Response Rates
With Informed Delivery, businesses can take advantage of the timely delivery of their direct mail to improve their response rates. By including personalized messages and offers, businesses can create a sense of urgency to act on the mailpiece. In addition, businesses can track the number of impressions and clicks generated by the Informed Delivery previews, thus getting a better insight into the effectiveness of their marketing campaign.
4. Cost-Effective Marketing
Informed Delivery is a cost-effective way for businesses to promote their brand and products. Unlike other marketing channels such as TV ads or social media campaigns, Informed Delivery has no additional costs other than the standard postal mail rates. This makes it an affordable option for small businesses looking to reach a wide audience with a limited budget.
5. Customer Satisfaction
Informed Delivery is a service that offers convenience to its users. By previewing their mail and packages, customers can manage their schedule and plan their day accordingly. This service has received high scores on customer satisfaction surveys, with 97% of users saying they find it helpful. By embracing Informed Delivery, businesses can provide a convenient and positive experience for their customers, thus building a positive brand image and increasing customer loyalty.
Conclusion
Informed Delivery is a game-changer that has transformed the direct mail industry. With its enhanced visibility, improved engagement, increased response rates, cost-effective marketing, and customer satisfaction, Informed Delivery offers businesses a new and effective way to reach their potential customers. By embracing this service, businesses can create a comprehensive marketing approach that combines traditional direct mail with modern digital technology, thereby increasing their chances of success in today’s competitive market.
