Why July is the Perfect Month for Raising Awareness
July is a month that holds great significance for people around the world. It’s a time of fun in the sun, picnics, and family vacations, but it’s also a month that is perfect for raising awareness about important causes. In this article, we explore the reasons why July is the ideal month for creating awareness campaigns and how you can leverage this month to achieve your goals.
Summer Months are High Activity Periods
During the summer months, people are more active, outdoors, and engaging in social activities. July, in particular, marks the peak of summer, making it an excellent time to draw attention to your cause. People are often more receptive to awareness messages when they’re relaxed and happy, which is what summer is all about. By leveraging the high energy and engagement of July, you can create impactful awareness campaigns that successfully reach your target audience.
July is Full of Holidays and Observances
Another reason why July is an ideal month for raising awareness is because it’s packed with holidays and observances. From Independence Day to Bastille Day and National Ice Cream Day to National Watermelon Day, the month has plenty of events that you can tie into your campaign. For example, if your campaign is about healthy eating, you can leverage National Watermelon Day to promote your message and engage your audience.
Summer is a Time for Outdoor Campaigns
Summer is a perfect time to take your campaign outdoors. With more people out and about, you can showcase your message to larger audiences with outdoor campaigns such as street art, banners, billboards, and outdoor events. The long days and warm nights provide a perfect backdrop for outdoor activities, which can also attract a lot of media attention.
Summer is a Slow News Month
In the news business, July is often considered a slow month when compared to the rest of the year. This provides an excellent opportunity for awareness campaigns to attract the attention of both local and national media. By offering stories with a unique angle or story, you can get your campaign noticed and discussed. One creative campaign idea is adopting a holiday through the creation of a National XYZ day.
Conclusion
July is a month that is perfect for raising awareness for your cause. With high engagement, holidays and observances, outdoor campaigns, and less competition in the media, you have a powerful mix to draw from. By utilizing these elements to create a strong campaign, you can raise awareness and engage a larger audience for your cause. So, don’t wait any longer, start planning your awareness campaign now.
