In today’s fast-paced world, mobile applications have become an integral part of our lives. Whether it’s booking a ride, ordering food, or managing finances, we rely heavily on apps to carry out our daily tasks. However, have you ever considered the impact the location of the app button has on the user experience?
The location of the app button can make or break the user experience of an application. People expect buttons to be placed in a certain area where it is easy to reach, and they can find them instinctively. If the app button is placed in the wrong location, users may struggle to find it, leading to frustration and negative reviews. For example, if the app button is too small or is tucked away in a corner, the user may have difficulty locating it.
Research has shown that the placement of the app button has a significant impact on the user experience. According to a study conducted by Nielsen Norman Group, most users prefer the app button to be placed in the bottom navigation area, followed by the top navigation area. Placing the app button in the bottom navigation area is considered the most ergonomic location, as it is easily reachable with one thumb and is within the natural range of motion.
In addition to placement, the size of the app button also plays a crucial role in the user experience. The app button should be large enough to easily tap, but not too large that it takes up too much space. A good rule of thumb is to keep the button size at least 7mm in diameter, but not more than 10mm.
To illustrate the impact of app button location on user experience, let’s take the example of Instagram. Previously, Instagram had the navigation area at the top, but they changed it to the bottom navigation area in 2016, following the trend of other popular apps. This change led to a massive improvement in the user experience, as it made navigating the app more ergonomic and intuitive.
In conclusion, the location of the app button is a critical element in the design of any application. It can impact the user experience and determine the success or failure of the app. Placing the app button in the bottom navigation area is considered the most ergonomic location, but designers should also consider the size, color, and position of the button. By considering these factors, designers can create apps that are intuitive to use and provide an excellent user experience.
