Why Your Social Bar Should Reflect Company Culture
Social bars have become a ubiquitous feature on many websites. They provide links to a variety of social media platforms, allowing visitors to share content and engage with brands on a multitude of levels. While social bars can be an excellent addition to any website, they can also be used to reflect a company’s culture.
The Importance of Reflecting Company Culture
Company culture is the personality of an organization. It represents the shared values, beliefs, behaviors, and attitudes that shape the character of a company. It’s essential to have a strong sense of company culture because it defines the way employees work and interact with each other. When customers engage with a company, they also want to be able to get a sense of its culture.
How Social Bars Can Reflect Culture
Social bars can be designed to reflect a company’s culture by incorporating certain elements into their design. For example, the colors, font, and icons used in the social bar can match the overall brand or image of the company. Similarly, the number and types of social media platforms featured in the social bar can indicate the company’s priorities.
Examples of Social Bars That Reflect Culture
One excellent example of a social bar that reflects a company’s culture is Spotify. Spotify’s social media buttons feature a green color scheme that matches the brand’s logo. Additionally, the social bar only features a few platforms, including Facebook, Twitter, and Instagram, which align with Spotify’s focus on music and sharing playlists.
Another example of a social bar that reflects a company’s culture is Patagonia. Patagonia’s social bar features more unique platforms, like YouTube and Vimeo, that are focused on sharing videos. Additionally, Patagonia’s social bar includes a link to the company’s “Footprint Chronicles,” an initiative aimed at producing products more sustainably, reflecting the company’s commitment to environmentalism.
The Benefits of Using Social Bars That Reflect Culture
Using social bars that reflect company culture can have many benefits. For one, it can reinforce a brand’s identity and help customers identify with it. Additionally, it can attract potential employees who value the same things a company does, leading to better employee retention. Finally, it can set a company apart from its competitors, who may not be as attuned to their culture.
Conclusion
In conclusion, social bars can be an excellent addition to any website, but they can also be used to reflect a company’s culture. Doing so can have many benefits, including reinforcing brand identity, attracting valued employees and setting a company apart from competitors. By incorporating elements like brand colors and specific social media platforms, companies can make sure their social bars reflect their unique cultures.
